digitise your business with this guide
involve your executives in establishing the digital vision
For the company to transform itself into a more digital organisation, a determined driving force is needed from a senior management that understands the importance of digitisation. The transformation begins with establishing an inspirational vision of how digitisation will affect the business model, and the challenges and opportunities this will create.
digitise your marketing and relationship with your customers
All companies can take advantage of new digital tools to segment customers, meet their needs, improve positioning and generate sales opportunities. Doing digital marketing means moving from massive unidirectional marketing to smarter, more accurate, less invasive marketing, focused on value content.
lend importance to your digital presence
It is essential for you to have a differentiated and significant digital presence for your customers. Your website is your company's shop window, upon which your digital presence hinges. It has to be meaningful, simple, instructive, welcoming, persuasive, clear and surprising.
sell across all channels and offer a tailor-made experience
Digital customers behave differently, looking for unique and personalised experiences across multiple channels. This ‘omnichannel’ challenge requires very significant changes in business processes which are impossible unless new technologies are incorporated.
choose your ideal partner
The process of digitisation is very complex, from the strategic perspective as well as from the perspectives of processes, people and technology. There are many alternatives, and choosing between them is not a simple task. To successfully carry out the transformation process, it is crucial to select a partner that is willing and able to show commitment.
Digital companies are better equipped to compete in today's world. Take our digital maturity test to find out your organisation's level of digitisation and identify the areas where you need to undergo a transformation.