websightsMalia Group partners with SEIDOR to drive growth, sustainability and global expansion. | SEIDOR
Malia Group

21 February 2024

Malia Group partners with SEIDOR to drive growth, sustainability and global expansion.

Malia Group is a well-known regional leader in pharmaceuticals, personal care, and FMCG products embraces the transformative digital journey, leveraging SAP's cloud-based solutions to fuel their growth while aligning with their commitment to sustainability.

Why SAP and Why SEIDOR?

Malia Group's decision to partner with SAP stems from the latter's extensive focus on artificial intelligence (AI), automation, and machine learning (ML). SAP's recent investments in AI companies and its commitment to creating an enterprise AI ecosystem showcase a dedication to innovation that resonates with Malia Group's vision. By choosing SAP S/4HANA as their new enterprise resource planning system, Malia Group aims to tap into its robust AI and ML capabilities to drive greater automation, advanced analytics, and enhanced customer experiences.

Both Malia and SEIDOR share a forward-thinking vision for leveraging technology to drive innovation and competitiveness. The partnership represents a strategic alignment of goals, with a focus on harnessing the latest advancements in AI, machine learning, and automation to achieve tangible business outcomes. SEIDOR has 40 years of technology expertise, with a strong presence of consultants across the Middle East region.

Joanne Sarraf Chehab, Chief Executive Officer of Malia Holding, emphasizes the significance of this decision: "Our partnership with SAP signifies a commitment to leveraging cutting-edge technologies to drive business growth and success. With SAP's predictive analytics, we can anticipate market trends and customer preferences, empowering us to proactively adjust our strategies and maintain a competitive edge.”

SAP RISE and Geographic expansion

In addition to SAP S/4HANA, Malia Group is adopting the latest solutions like AI, Machine learning and RPA to accelerate its transition to the cloud and innovation. This comprehensive digital transformation isn't just about embracing new technologies; it's about fulfilling the company's commitment to sustainable operations and upholding GxP standards for its pharmaceutical products.

Jennifer Younane, Chief Technology Officer of Malia Group, underscores SAP's alignment with Malia's vision: "SAP's commitment to innovation, particularly in AI and ML, aligns perfectly with our goals. With SAP S/4HANA private cloud, we're not only gaining operational efficiency but also empowering our employees with the tools they need to make informed decisions faster.”

A vision for the future

Malia Group’s expansion isn’t just about geographic reach - it's about elevating their product offerings and strengthening their presence across diverse sectors. With a direct presence in Lebanon, Iraq, and the UAE, and partnerships with 35 multinationals, Malia Group is poised for unprecedented growth.

Alaa Jaber, Managing Director for SAP Qatar and Fast Growth Markets, emphasizes the symbiotic relationship between digital transformation and advanced technologies: "By implementing SAP S/4HANA private cloud, Malia Group can achieve its digital transformation goals with the required flexibility, scalability, and security, all while harnessing the power of AI

Malia Group’s partnership with SEIDOR represents more than just a technological upgrade – it’s a strategic move towards sustainable growth , operational excellence, and market leadership. As they embark on this transformative journey, they're not just keeping up with the times; they're shaping the future of their industry

About Malia Group:

Driven by a pioneering spirit, Malia Group is a multifaceted group of 25 companies that are leaders in 6 sectors including: Industries, Consumer Goods Distribution, Technology Solutions, Fashion, Engineering & Contracting, and Hospitality & Real Estate. With a direct presence in Lebanon, Iraq and the UAE, their purpose is to ensure excellence in the creation, production, and the timely delivery of goods and services.

Throughout the last 8 decades, we have accrued 60 brands and forged alliances with 35 best-loved multinationals – all testimonies to the fact that they are the Group of choice in the region.

At our core is a family of employees that believe in the dream of Malia Group to keep on rising, whatever the circumstances. Promoting cultural and social diversity, their commitment to total transparency, managerial empowerment, career development and integrity of conduct nurtures the exchange of ideas and opens the door for entrepreneurship and innovation.