SEIDOR LAUNCHES ITS NEW CORPORATE IMAGE ON ITS 40TH ANNIVERSARY

• After four decades of growth, SEIDOR renews its corporate image to reinforce its position as a world leader in IT consultancy.

• SEIDOR has consolidated its leadership in the technology sector, with a team of more than 6,000 professionals, 8,000 customers and a direct presence in 40 countries.

• The anniversary marks the start of a new phase, in which SEIDOR redefines its purpose as a company under the slogan “Human focused. Technology experts”

24th February 2022 - SEIDOR, a multinational consulting firm specialising in technology services and solutions, has launched a new global brand identity and image to coincide with the commemoration of its 40th anniversary.

For SEIDOR, the new identity responds "to the need to have an image in line with our current corporate reality and which, without renouncing the original DNA, helps to reinforce our positioning as a benchmark in IT consultancy, with a comprehensive portfolio and global capabilities, in large accounts, SMEs and the public sector", says Iván González, corporate director of Marketing and Communication at SEIDOR. And he adds "It is, without a doubt, a firm declaration of values, intentions and aspirations that revolve around a more human conception of technology".

This new corporate identity includes a change of logo, which responds precisely to the desire to visually express SEIDOR's transformation and leadership in recent years.

A design with a new purpose

The new logo is a representation of SEIDOR's new purpose and ambition. The blue, which has always been linked to the company, expresses modernity and technology, its field of action, and the white represents light, closely linked to the capacity to create, a factor that defines SEIDOR and that the company wants to transmit to today's society, business customers and the different audiences it addresses. In the final part, a gradient blue circle is concentrated which aims to underline the importance of focusing in order to ensure that any company or project moves forward.

This new way of doing things is also reflected in its new company purpose under the motto "Human focused Technology experts". "Now more than ever we feel like technology activists, we want to harness the power of technology to enhance the business growth of our customers and, at the same time, contribute to improving the world," explains Iván González.

The new image will be applied throughout SEIDOR's global network of more than 80 offices in 39 countries. The company has also launched a new corporate website, accessible in 7 languages, which also reflects its new positioning.