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New East General Trading

New East General Trading

Driving change and increasing market share with
SAP Business One

New East, an importer and distributor of aftermarket automotive parts, partnered with Seidor One Middle East to implement SAP Business One. By moving into a process defined way of working, New East is a business that can say both their sales and customer base has rapidly increased.

Before: Challenges and Opportunities

New East’s legacy applications had limited ERP capabilities.

Inventory management was not as efficient as required.

A new ERP software was required that could automate processes, record data in real-time and offer vertical modules which can be a part of the business process.

Why SAP Business One and Seidor One Middle East

SAP Business One has a good name, and provides a constructive way of working.

Seidor One Middle East is the number one SAP partner in the region.

The Seidor One Middle East team is always on hand with new modules or add-ons to solve problems.

After: Value-Driven Results

Since implementation, New East has a more efficient way of working. Thanks to a 360° view of information.

Order processing has improved.

Finance and inventory is managed seamlessly through SAP Business One.

Orders are fulfilled relatively faster.

Confident that both current and future taxations can be managed hassle-free.

New East General Trading
New East General Trading


Group Head of Business Systems, New East General Trading

SAP Business One and Seidor One are one of the pillars required to maintain business stability

Success stories

Teejan Trading & Contracting L.L.C

Teejan contracting is a construction company whose history dates back to 1974. In 2011 they started business in the UAE and now they are 1.200 employees. Their software was limited and did not offer a really thorough internal control. They have now changed to SAP Business One and they have noticed that, by facilitating everyday work, SAP has helped to increase staff productivity and professional skills

Gutmann ME

Gutmann is a company specialized in providing aluminium to other enterprises, specially for the construction of skyscrapers. To manage stock, demand and delivery services, they found out that they needed an ERP system and realized that SAP Business One was the right one for them with the help of Seidor

Bait Al Kandora

“Our experience with Seidor Procons and SAP Business One has been very satisfactory. We have accomplished our goals and looking forward to expanding our business with the same quality of products and customers satisfaction .'' Muhammad Asim General Manager, Bait Al Kandora

Bait Al Kandora

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