The healthcare sector immerses within a period of significant technological change that is accelerating the process of transformation and adoption of new technologies. The economic and social environment requires organizations to face substantial challenges head-on, including some that are pretty significant: The aging of the population, the increasingly chronic nature of diseases, the lack of ICT knowledge among professionals and patients, and the adaptation to new habits of the digital patient.

These challenges compromise the economic sustainability of the system. New medicine uses the digital patient as a reference to build a new model based on the 7 Ps.

We must reformulate the healthcare service provision model to respond to the traditional healthcare system and its ongoing evolution.