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Food and drink
We resolve the challenges facing the evolution of the food and drink sector, focusing on the needs of the consumer.
To meet the changing demand of consumers, we need each market participant and each machine to be connected and disrupt the established rules in food industry companies.
Connectivity drives the movement of goods, services, people, knowledge and wealth. Technology adoption and business innovation are always changing—a challenge that represents an opportunity for the sector. Food sector companies need a flexible and cost-effective IT infrastructure that enables them to manage their data globally while furnishing a distributed network of business partners.
Connected sensors, drones and robots are reshaping the modern food industry. Companies need to access relevant information in real time for quick decision-making, flexibility and adaptation of IT solutions that guarantee fast time to market and make it possible to predict consumer behaviour and stay one step ahead.
Challenges of the sector
Reinvention of business models
Hyperconnected consumers and Smart social media users
Promoting e-commerce and customer experience
Optimisation of digital investment
Building brands with added value
Product/process innovation (i + R + D)
Greater efficiency, competitiveness and sustainability
Drag and drop
Sale to the final consumer
Packaging agency distribution
Virtual customer service ROI
"On trade" sale
Electronic communication: B2B, B2C and EDI
EDI (IFA, Euromadi)
Own means of transport
Hired means of transport
Management of transport expenses
Distributors and logistics operators
Formats and labelling
Control of transport costs