January 05, 2023

The importance of tracking for e-commerce sites in SMEs

The internet is full of online stores and e-commerce platforms with various emerging trends. It is becoming increasingly difficult to stand out, but those companies that provide excellent customer service and fulfil their promises will be the ones that finally succeed. Selling a product and then finding out that it is not available is a common issue in e-commerce. How does ERP tracking help to improve this aspect in an SME?

That is what we are going to resolve in this article. We are going to explain how an ERP software solution improves order management and what benefits it brings to your SME if it has an e-commerce site. Gain a competitive advantage by offering the best service through a comprehensive process control platform.

Why is tracking with an ERP so important in your e-commerce site?

Some see ERP solutions as truly multifunctional applications capable of carrying out an extraordinary number of tasks, bringing together the various departments of a company. And the truth is that those who believe this are right. But what effect does such software have on order management and control?

Let's see how an ERP can have a positive impact on this aspect of a company. Taking this into account, you will discover a great need for a similar mechanism in your SME.

Excellent customer service

We said it at the beginning, and we have to insist. Distribution platforms that always meet their customers' needs are those that gain a competitive advantage. However, having a comprehensive order management system enables you to offer more than a friendly response to your customers.

By means of an ERP with order control functions, you will always offer the customer a satisfactory response. Similarly, since you will be able to manage better the availability of products, there is a less likelihood of committing mistakes in shipments. Overall, the customer will be satisfied with the attention received and how the case has been managed.


Get to know your customer well

The line between a CRM and ERP is becoming increasingly thin. The latter has absorbed a significant amount of the functions provided by a customer management software to a business. At present, we can obtain all the information required on a customer and use it to improve processes.

With the ERP's CRM functions, your company will be able to optimise the entire sales funnel, applying changes in the order management, after-sales service or marketing campaigns. For example, imagine that a customer experiences a delay in their order for a reason unrelated to the company. Having all this information in a same database helps the customer service and marketing departments take the appropriate action to regain the customer's trust.

Productivity is profitability

When workflows are optimised, productivity in a company skyrockets. As a result, tasks are resolved faster and time is gained to cover more tasks. The final result can only translate into greater business profitability.

Don't run out of stock

Tracking or controlling orders with an ERP offers you the opportunity of automating certain processes. The software will know when products have run out and even provide predictions based on the demand.

We must not forget the frustration that a customer experiences when they have already decided to purchase a product and they see the phrase "Out of stock". Usually, they will search for the product on another e-commerce site or simply abandon the idea of purchasing the product. In none of these cases, will there be a positive result for your business. ERP solutions provide reliable information to all those involved, guaranteeing that any soon to become unavailable is restocked.

Administration from anywhere

SMEs that understand working on the cloud is the future are obtaining better sales results. The possibility of managing an incident from anywhere, by simply connecting to the internet, allows a company to outperform the competition.

Small- and medium-sized businesses do not always have the resources required to provide a 24/7 customer service. Sometimes, even the owners have to take on some of these tasks. In such cases, the ERP will continue to be a very important ally in managing each and every aspect of the company.


CASE STUDY: Rossellimac

They centralised the data of all their stores to achieve optimal management.

SAP Business One: the leading ERP for tracking orders in your e-commerce site

Surely, you have reached the same conclusion as us: ERP is an essential tool for improving order tracking and control in your e-commerce site. Obviously, there are various options available to you, but when it comes to investing in critical software, you must choose the best. Which is the market-leading ERP?

SAP Business One for SME e-commerce is the ideal choice for your company. Its features will provide you with real-time visibility of all shipments, enabling you to accurately manage orders in your e-commerce site. The software is run on the cloud, so this data is made available on any device. Receive alerts when there is an issue and discover how it affects your customers so that you can respond in the best possible way without delay.

Contact us now, and we will advise you on the best way of implementing the leading ERP in all sectors. SEIDOR is the reliable partner your SME needs to improve productivity and profitability. All of this is achieved with the ERP tool chosen by thousands of companies worldwide.


SAP Business One

Find out all the advantages of having SAP Business One in your business

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