Fantasmas en el bosque

March 16, 2023

We are partners of Sónar+D

We are part of Sónar 2023, a pioneering cultural event and an international benchmark in creativity, science, technology and new trends in electronic dance music, which will be celebrating its 30th anniversary in Barcelona on 15, 16 and 17 June of this year.

As a new partner of the festival, SEIDOR will be present at the Sónar+D 2023 international congress, an international gathering that has been bringing together artists, creative technologists, musicians, filmmakers, designers, thinkers, scientists, entrepreneurs and makers in Barcelona since 2013, and which every year considers the impact of creativity on our present and on the construction of new futures.

Iván González, Corporate Director of Marketing, Communication and Sustainability at SEIDOR, views “our collaboration with Sónar as a full statement of intent on who we are and what we want to be as a company, since by participating in this ‘antidisciplinary’ event, we hope to stimulate thoughts and ideas and help to expand the voices that will lead the global debate on the relationship between technology and people”.

In turn, Ventura Barba, executive director of Advanced Music, the company promoting Sónar, stated that “Sonar and SEIDOR share many concepts of their respective DNA and rely on the same digital optimism, which affirms that technology is a tool that can make people better”. According to Barba, as in the case of SEIDOR, “for Sónar, technology is a tool that serves people and the world in which we live”. What's more, “despite the apparent chasm that separates the worlds of engineers and creators, both share the same capacity to build, think and imagine the future”, he added.

Humanistic technological leadership

SEIDOR has launched its new corporate strategy to coincide with its 40th anniversary, a turning point in the company's trajectory, during which it has driven the transformation of the internal ecosystem of symbols, beliefs, values, customs and internal practices, and impacted the 8,000 people that make up the company.

The sponsorship of Sónar is part of SEIDOR's set of actions to strengthen its commitment to technological humanism, which is a key part of its growth strategy.

This value is particularly relevant in the current context, characterised by a hostile economic environment due to the war in Ukraine, inflation and post-pandemic effects. In a complex and uncertain scenario such as this, SEIDOR believes that restoring our respect for the human condition is more important than ever. Technology must focus on the values that make us human, contributing to a more diverse, inclusive and environmentally friendly world.

Thus, for Iván González “any technological solution must incorporate an ethical component, and talent must find quality spaces for personal and professional growth, where technology offers an extraordinary opportunity to achieve a better world”.

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