hospitality GODO Barcelona

April 21, 2023

SEIDOR participates in the 70th Conde de Godó Tournament

For another year, the Conde de Godó Tournament has had SEIDOR as an official partner.

The biggest sporting event of the season, which takes place at the Royal Tennis Club of Barcelona from 15 to 23 April, has become the perfect opportunity to strengthen and establish relationships with customers of some of our main partners; SAP, Microsoft, Qlick, Kaspersky, Salesforce, Adobe and IBM.


Ana Picazo, IBM Storage Brand Manager, and Juan Zuriarrain, IBM Power Brand Leader, were responsible for explaining the latest innovations in IBM systems at the SEIDOR stand, within the Hospitality area.

Meanwhile, SEIDOR, together with SAP and Inkema, gave a seminar where they explained how to harness the potential of the SAP Signavio and SAP Analytics Cloud solutions.

Microsoft and SAP

Pablo Vera, Head of Security at Microsoft, and Xavier Martin, Security Sales Manager at SEIDOR, were responsible for explaining how security is a key factor for the business environment.

And this is because organisations are currently modernising, bringing updates to security models based on "verifying everything" and "distrusting", assuming the possibility of possible breaches and helping us to be forewarned. This is why SEIDOR has developed a specific practice with Microsoft to adopt and implement best practices and integrate them with the best solutions that respond to all these needs.

In addition, Santi Calvo, Business Analytics Manager at SEIDOR, explained how the SAP Analytics Cloud technology solution for planning helps companies obtain real-time business information so they can react quickly to setbacks.

To conclude, Mario Noguti, CFO of AB-BIOTICS, has told us how they solve these challenges thanks to the implementation of SAP S/4HANA Cloud Public Edition.


SEIDOR, together with one of our main partners, Adobe, has presented the Digital Experiences Platform with UOC and Hefame.

During this talk, we have been able to see first-hand how Adobe solutions help improve the user experience in all digital channels with the experience of customers such as UOC and Hefame.

And finally, we have presented "Move to SAP S/4HANA Cloud in an easy and accessible way," where Manel Moya, Product Manager at SEIDOR, has presented us with the 3 options for migrating to SAP S/4HANA.

To make the transition as simple as possible, Eduard Bonet, Director of Cloud Services at SEIDOR and Roger Navarra, Sales Manager and Account Manager at SEIDOR, have summarised the requirements at the level of licenses and infrastructure.

Thanks to our partners and all SEIDOR teams who have been part of organising the event and the presentations, the Conde de Godó tournament has been a complete success thanks to all of you.

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