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As more and more organisations become data driven, companies must ensure that this information is always accessible, safe and secure.

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale real-time, personalized marketing campaigns that grow CLTV with intelligent omnichannel interactions.

As companies look to take their business to the next level, they often turn towards ERP solutions, such as SAP S/4HANA, hoping to streamline operations and unlock new insights.

The IDC consultancy expects the collective sum of the world's data to grow to 175 zettabytes by 2025, which is 150 times more bytes of data than stars in the observable universe.

Artificial intelligence (AI) is the ability of machines and algorithms to imitate and simulate human intelligence. It also applies to any machine that exhibits features associated with the human mind, such as learning and problem-solving.

One of the trending topics of the last few weeks has been the famous #ChatGPT, the reason is very simple, its creators decided to launch this chat to everyone and thus surprise us with its power, give a message about technological advancement and ask us what will be next after this tool.