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WOW Concept | Mirakl
WOW is an omni-channel marketplace that represents a major innovation in the retail world. It seeks to develop a disruptive business model, combining its online presence with a new physical shop concept.
They chose to work with SEIDOR as they needed a technical partner with sufficient expertise to accompany them in the implementation of a solution in a record time of three weeks.
Carmen Pradas
Head of Marketplace at WOW
"The implementation was a big challenge because we had such little time. We had to develop a cost table for the Mirakl solution, which required the creation of the physical channel within a vendor portal that was only aimed at digital sellers. Then there was the onboarding of all these digital native brands with little IT expertise with a very easy solution for them."