EAFIT University Students from Colombia Visit SEIDOR

Barcelona, July 8, 2026. SEIDOR welcomed 40 students from the Master's in Marketing programme at EAFIT University (Colombia) to its Barcelona offices for a session designed to give future marketing professionals a closer look at how a global technology company operates and at the contribution of its Marketing and Communications teams to the company's positioning, growth and relationships with its stakeholders.

During the session, Sílvia Sousa, Director of Strategy and Transformation at SEIDOR, shared the company's main strategic priorities and vision in a context shaped by technological transformation, artificial intelligence, international growth and talent development.

Iván González, Director of Marketing, Communications and Sustainability at SEIDOR, welcomed the students and provided an overview of the role of the department within the company's overall strategy.

Next, Óscar Miret, Head of Marketing Excellence and Development at SEIDOR, presented the company's evolution and explained how the global Marketing function operates. During his presentation, students learned how SEIDOR engages with customers, talent, the media, partners, suppliers, institutions and third-sector organisations through channels including its website, social media, media relations, newsletters, events, internal app and strategic partnerships.

The session also included a dedicated Communications presentation led by Paula Gómez, Head of Communications, who explained the department's main areas of activity: media relations, social media, internal communications, branded content, crisis communications and global coordination. Her presentation showed how communications contribute to building SEIDOR's brand, reputation and a consistent corporate narrative across the different markets in which the company operates.

Through this visit, SEIDOR reinforces its commitment to young talent and the academic community by bringing the realities of marketing, communications and technology closer to students preparing to meet the new challenges of today's business environment.